Some times when people hear some one Blogs for a living they roll their eyes, “saying” I can really do it my self. Sitting down all through on the internet for paychecks is not really easy, though it worth it.
That’s when I say it’s a real deal. See, people are quick to deem blogging as a no-brainer job. But when they actually sit down to write their first couple of posts, it hits them: This is harder than I thought. just like a person starting a new job, they mess things up.
But its all good.- it happens to pretty much every new blogger. Luckily, you can only avoid these roadblocks if only you know they’re coming.
You can click here to try some free Blog Ideas Generator tool.
Are you a fresh Blogger?
You wanna speed up quickly?
Below are 11common mistakes most beginners make and some tips on how to avoid them.
Blogging for Beginners
May be you read and re-read your blog posts after you publish them, you’re not the only reader, or the intended reader.
When you start blogging, ideas will come to you at random times, while in the shower, on a run, while on the phone . While the ideas may come at random moments, the ideas themselves should never be random. Just because it’s a good idea in general or something that interests you personally — doesn’t mean it’s a good idea for your audience and readers.
Solution: Think and Create blog posts that serve your larger company/ audience goals.
Why you’re blogging is to solve problems for your audience not for yourself, and importantly, to grow your business. So, all of your blog post ideas should help serve those growth goals. They should have direct solutions to issues of your audience and answer specific questions of your prospects.
You can listen to day-to-day issues and challengesof your supposed audience.you can get such through the internet, personal conversation, the social media etc.
Writing a blog post is much different than writing a novel. But when bloggers first start out, they usually only have experience with the latter. The problem? The style of writing from a novel is not the style of writing people enjoy reading on the internet.
Let’s be honest: Most of the people who see your post aren’t going to read the whole thing. If you want to keep them interested, you have to compel them to keep reading by writing in a style that’s effortless while reading.
Solution: When writing write the way you talk.
It’s awesome to be more conversational in your writing — in fact, it’s encouraging. The more approachable your writing is, the more people will enjoy reading it. People want to feel like they’re doing business with real people, not robots.
Try loosen up your writing. Engage contractions. Get rid of the jargon. Make a pun or two. That’s how real people talk — and that’s what real people like to read with no stress.
Also Read: Must Every Post Come on Young Website?
I know it sounds harsh, but it’s the truth: Beginner bloggers think that their audience will be inherently interested in their stories and their interests … but that’s not the case. It’s no issue against them as a person — it’s just that when you’re new, no one is interested in you and your experiences. People are more interested in what you can teach them.
Solution: Show your personality; don’t tell it.
Not minding the fact that people don’t really care that it’s you that’s writing the post, you can involve parts of your personality in your writing to make them feel more comfortable with you. How you do that is entirely up to you. Some people like to crack jokes, some like to make experience references, and others have a way with clearer descriptions.
To involve your personality into what you write, try looking for ways to relate to your readers on the topic you’re writing about — then write in the first person as if you’re hanging out with them and chatting about it. Make your tone personal, approachable, and engaging, just like you would in a face-to-face discussion.
It’s true you are encouraged to let your own personality shine through in your writing, but don’t abuse the privilege. It’s one thing to be yourself in the topic you’re covering, but it’s another thing to bring up too many personal experiences that bury the point you’re trying to make.
Don’t digress into these personal anecdotes and analogies too much — your readers aren’t sitting in front of you, which means you can’t guarantee that you have their undivided attention. They can (and will) disappear from your article if they lose patience.
Solution: Make your point more often (again and again).
To prevent your writing from losing its audience, restate your point in every section of the article. The best blog posts commit to an overarching message and then deliver it gradually, try to express it multiple times in small ways from beginning to end of your article.
If you’re writing about how much water a potted plant needs, for example, don’t spend three paragraphs telling a story of how you travelled home to meet a dead flower after returning from a two-week vacation. This story offers real evidence of your point, but what is your point? Certain plants can’t go without water for more than 14 days. That’s one possible point, and it should be stated upfront.
Sometimes when people start blogging, they generally want to write on really big topics like:
“Ways to Do Social Media Marketing”
“How to Make Money on the Internet”
Topics like these are too broad. Because there are so many details and nuances in these topics, it’s really hard to do a good job answering them. Plus, more specific topics tend to attract smaller, more targeted audiences.
So, to get the most short-term and long-term benefits of blogging, you’ll need to be more specific.
Solution: Start with a very specific working title.
Really specific blog topics is very crucial to kicking your first few posts out of the park.you can get help you from Blog Ideas Generator. This tool allows you to enter basic terms you know you want to cover, and then produces five sample blog titles that work for business blogs.
Not just Beginners but both beginner bloggers and advanced bloggers are guilty of this blogging mistake. If you concentrate your analysis on immediate traffic (traffic from email subscribers, RSS feeds, and social shares), then it’s going to be hard to prove the enduring value of your blog.
When marketers who are just starting their business blogs see that their blog posts aren’t generating any new traffic after a few days, many of them get frustrated. They think their blog is failing, and they end up abandoning it prematurely.
Solution: Focus on the long-term benefits of organic traffic.
Instead of focusing on the sudden decay of short-term traffic, focus instead on the cumulative potential of organic traffic. Over time, with enough given time, the traffic from day three and beyond of a single blog post will eclipse that big spike of the previous days. You just have to give it a while.
To help drive this long-term traffic, make sure you’re writing blog posts that have durable relevance on a consistent basis. These posts are called “evergreen” blog posts: They’re relevant year after year with little or no upkeep, valuable, and high quality.
Over time, as you write more evergreen content and build search authority, those posts will end up being responsible for a large percentage of your blog traffic. It all starts with a slight shift in perspective from daily traffic to cumulative traffic so you can reframe the way you view your blog and its ROI entirely.
When you start blogging, it’s easy to forget that blogging isn’t just about getting new visitors to your blog. One of the biggest benefits of blogging is that it helps you steadily grow an email list of subscribers you can share your new content with. Each time you publish a new blog post, your subscribers will give you that initial surge of traffic — which, in turn, will propel those posts’ long-term success.
The key to getting significant business results (traffic, leads, and eventually customers) all starts with growing subscribers.
Solution: Add a subscription CTA to your blog and set up an email newsletter.
Use your email marketing tool to set up a welcome email for new subscribers, as well as a regular email that pulls in your most recent blog posts. (HubSpot customers: You can use HubSpot’s email tool to easily set up these regular email sends, as well as set up a welcome email for new subscribers.)
Next, add subscription CTAs to your blog (and elsewhere, like the footer of your website) to make it easy for people to opt in. These CTAs should be simple, one-field email opt-in forms near the top of your blog, above the fold. As for where to put these CTAs, we typically place our blog CTAs at the bottom of our blog posts or add a slide-in, which you can learn how to do using a free tool called Leadin here.
You can also create a dedicated landing page for subscribers that you can direct people to via other channels such as social media, other pages on your website, PPC, or email. (For a list of more simple ways to attract subscribers, read this blog post; for more advanced ideas, read this one.)
Don’t worry if you read through this list and are now thinking to yourself, Well this is awkward … I’ve made literally every single one of these mistakes. Remember: I used the word “common” to describe these mistakes for a reason. The more you blog, the better you’ll get at it — and you’ll reap the benefits in terms of traffic and leads in the process.
Bloggers make the mistake of not editing their writing. It sounded so nice in their head when they were writing, so they think it must be great to read … right?
No! — it still needs editing.
Solution: Take 30 minutes to edit your post.
Bloggers needs to edit their writing — even the most experienced writers. Most times, the first drafts aren’t all that great. So take the time you need to shape up your post. Fix typos, run-on sentences, and amend it’s mistakes. Make sure your story flows just as well as it did before you started writing.
The more often you blog, the more traffic you’ll get to your website — and the more subscribers and leads you’ll generate from your posts. But as important as volume is, it’s actually more important that you’re blogging consistently when you’re just a fresher. If you publish five posts in one week and then only one or two in the next few weeks, it’ll be hard to form a consistent habit. And inconsistency could really confuse your subscribers.
To help establish consistency, you’ll need a more concrete planning strategy.
Solution: Blog consistently with the help of an editorial calendar.
Use it to get into the habit of planning your blog post topics ahead of time, publishing consistently, and even scheduling posts in advance if you’re finding yourself having a particularly productive week.
Imagine I’m writing a blog post about why businesses should consider using Facebook for marketing. When I’m making that argument, which is more convincing?
“It seems like more people are using Facebook these days”
“Facebook user base is growing far faster than social network usage in general in Nigeria Instagram will grow 15.1% this year, compared to just 3.1% growth for the social network sector as a whole.”
Note: this is not a real statistics!.
The Arguments and claims are much more compelling when rooted in data and research. As marketers, we don’t just have to convince people to be on our side about an issue — we need to convince them to take action. Data-driven content catches people’s attention in a way that just arguments do not.
Solution: Use data and research to back up the claims you make in your posts.
When you write a good story, you’ll offer a main argument, establish proof, and then end with a takeaway for the audience. You can use data in blog posts to introduce your main argument and show why it’s relevant to your readers, or as proof of it throughout the body of the post.
Some great places to find compelling data include:
Plagiarism means the copying of another person’s ideas, text,or other creative work, and presenting it as yours, especially without permission. Plagiarism didn’t work in school, and it certainly doesn’t work on your blog. But for some reason, many beginner bloggers think they can get away with the old copy-and-paste technique.
No. Editors and readers can usually tell when something’s been copied from somewhere else. Your voice suddenly doesn’t sound like you, or maybe there are a few words in there that are incorrectly used. It just sounds off.
Plus, if you get caught stealing other people’s content, you could get your site penalized by Google — which could be a big blow to your blog organic growth.
Solution: When drawing from others’ ideas, cite them.
Take a few minutes to understand how to cite other people’s content in your blog posts. It’s not super complicated, but it’s an essential thing to learn when you’re first starting out.
Hope all these must be helpful to those starting out to blog.
Meet you next time with another informative tips on how to blog SUCCESSFULLY.
Written by LUCA-LINES.